Fashion Branding Unraveled

Fashion Branding Unraveled

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Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and—most important—their effects on the future of branding.

• Sales Rank: #260199 in Books
  
• Published on: 2011-02-14
• Original language:
  English
• Number of items: 1
• Dimensions: 9.29" h x
  7.36" w x
  .79" l,
  1.75 pounds
  
• Binding: Paperback
• 304 pages

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